The Villa Harmony partnership marks another step in expanding Firmenich’s customer experience, following the opening of the Fine Fragrance Atelier in Shanghai in 2019 and Studio Guangzhou in 2021.
With this deep collaboration, the company aims to help clients enhance authentic storytelling to reflect the rich olfactive history in China, while introducing even more winning fragrances behind Designed-for-China-by-China products that are sought after by both local and global brands.
The expert knowledge in ancient ingredients that Xun Laboratory brings to the partnership will also boost the endorsement of unique ingredient sources that are regarded as native to China.
To further contribute to the development of fragrance understanding, Villa Harmony will be organizing mini exhibitions and forum sessions for exchanges, bringing customers additional co-creation opportunities. They will benefit from a superior customer journey, backed by research-based expertise from Xun Laboratory on Chinese Perfumery, and data-driven insights into local market preferences and consumer behaviour by Firmenich.
