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消费者香氛洞察

探索“舒适”

舒适感和克服特定困境的需要紧密联系在一起。这些困境会使人产生紧张、焦虑和悲伤的情感。在英国进行的一项香氛沙龙研究中,我们深入探究了舒适对消费者来说意味着什么:当他们要给舒适下定义时,会有哪些词语、画面和活动浮现在脑海中。得出结论后,我们又探索了有哪些与之相关的感官触发点能帮助他们感到舒适,为未来的嗅觉产品发展指明方向。

Defining New Comfort

我们的洞察报告对您的消费者香氛项目有帮助吗?

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