FIRMENICH LAUNCHES CLEAN LABEL PLATFORM TO CREATE AUTHENTIC, NATURAL AND TRACEABLE TASTE EXPERIENCES
Geneva, Switzerland, June 11, 2018 – Firmenich is proud to launch its Natural and Clean Label platform to create great tasting, natural and traceable food and beverage experiences. Combining its mastery of taste and naturals, with its world-class science and consumer understanding, Firmenich is focused on creating the most authentic flavors. Committed to full traceability, Firmenich is going far beyond today’s labelling requirements to provide its customers and their consumers with information they can understand and trust.
“Traceability is an absolute priority for our industry and a topic that I am personally committed to,” said Patrick Firmenich, Chairman of the Board, Firmenich. “There are no half measures here, that’s why we are embracing technology and working with all our partners to shape the most transparent experience.”
“At Firmenich we are passionate about mastering taste across all its dimensions, from being at the source of the best quality of natural ingredients, all the way to creating unique experiences that consumers love,” said Gilbert Ghostine, CEO, Firmenich. “In a world of increasingly label-conscious consumers, our Natural and Clean Label platform is dedicated to developing a portfolio of the most authentic taste profiles that our customers and their consumers can trust.”
“With our new Natural and Clean label platform, we are putting our world-class science to work to create high-intensity taste profiles drawn from nature in a sustainable and traceable way,” said Jerome Barra, VP Innovation & Design. “We use a range of techniques, from soft, solvent-free and CO2 extractions, all the way to “kitchen techniques” leveraging culinary arts, as well as innovative bio-based approaches like fermentation to offer the best of nature sustainably.”
Stephanie Salord, Head of Natural & Clean Label Platform, added: “Our goal is to go far beyond the label to offer consumers the authenticity, familiarity and transparency they expect. It’s all about providing end-to-end traceability in a format that consumers can understand and trust, from the source of the ingredients and country of origin, all the way to the production process,” she concluded.
To mark the occasion, the company hosted a customer event at its headquarters in Geneva, Switzerland to showcase the unique breadth of its clean label and natural capabilities. The two-day event culminated with a gala dinner created by 2* Michelin Chef Claude Legras, featuring natural products from Firmenich’s Clean Label portfolio.
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.34 billion Swiss Francs at end June 2017.