FIRMENICH OPENS GLOBAL SAVORY CENTER OF EXCELLENCE FOR GREEN PROTEIN IN VIENNA
Geneva, Switzerland September 12, 2017 – Firmenich is pleased to announce the opening of its expanded Savory and Culinary facility in Vienna, Austria. In this global center of excellence for Soups and Green Proteins, the Firmenich European culinary team develops leading savory solutions for its customers, working with flavorists, sensory and application experts. This new purpose-built facility confirms the company’s commitment to advancing its Savory and Culinary capabilities globally.
With the global population expected to reach 9 billion by 2050, it is critical that we develop sustainable green protein solutions that taste great while offering a high nutritional profile,” says Gilbert Ghostine, CEO Firmenich. “Our new Culinary Center in Vienna is designed to deliver on this objective and shape the future of proteins with our customers.”
“Vienna is an important hub for our Savory business and this newly expanded facility will ensure we are able to continue developing the best solutions for our customers,” says Chris Millington, President of Flavors, Firmenich. “We are committed to investing in Savory ― not just the traditional business that we master well, but also into next generation alternative protein solutions.”
The company has also just launched “Culinary Anthropology”, a new and proprietary “design thinking” approach to developing savory products with customers through creative ideation and rapid-prototyping. During a Culinary Anthropology session, Firmenich takes customers through a series of exercises designed to spur creative thinking and extract business-relevant ideas from participants, including target consumer concept review. To get a glimpse into our most recent Culinary Anthropology customer event in Geneva, Switzerland, we invite you to watch this video:
“With today’s food industry in constant evolution, Culinary Anthropology aims to accelerate our speed of Savory innovation to best meet and anticipate the needs of our customers,” says Eduardo Pares, VP of Global Savory. “This service is currently being offered to customers in Europe and North America, with plans to roll out to the rest of the world over the coming months.”
To experience Firmenich’s new Savory facility in Vienna and learn more about Culinary Anthropology please contact Ricarda Maywald, VP Savory Europe, Ricarda.Maywald@Firmenich.com.
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.2 billion Swiss Francs at end June 2016.