Firmenich is pleased to announce its support of the GoodPlanet Foundation and its President, renowned photographer Yann Arthus-Bertrand, the Goodwill Ambassador for the United Nations Environment Program (UNEPev), to assist in its communication efforts around forest protection and environmental education.

Globally recognized for his use of art to capture the vulnerability of the earth, Yann Arthus-Bertrand has previously collaborated with Firmenich on the Company’s 2010 Sustainability Report. As the UN’s main partner for the International Year of Forests 2011 campaign, GoodPlanet will execute an ambitious worldwide, cross-media effort titled ‘Of Forests and Men’. The campaign includes a short documentary film, a touring photography exhibit, posters for school children and an informational website

The future of the earth and the human race depends upon forests. And the protection of forests depends upon us. I would like to thank Firmenich for supporting our project ‘Of Forests and Men’,” said photographer and GoodPlanet President, Yann Arthus-Bertrand.

According to Dr. Bérangère Magarinos-Ruchat, Director of Sustainability Partnerships at Firmenich, a unique feature of our sustainability commitment is expertise in public-private partnerships. “The International Year of Forests 2011 campaign is a perfect example of our strong partnerships with non-profit organizations. Firmenich fully supports the International Year of Forests focus on raising awareness on sustainable management, conservation and sustainable development of all types of forests”

Sustainability has long been embedded in Firmenich’s business strategy, as evidenced by the steady track record of “firsts” they have achieved in their industry, including the signing of: The Business Charter for Sustainable Development (1991), The World Safety Declaration (2007), and the UN Global Compact and UN CEO Water Mandate (2008).

Having met and exceeded seven safety and environment goals the Company set for 2010, Firmenich is setting even more ambitious sustainability goals in all aspects its of business. According to Patrick Firmenich, CEO, “We did not develop a separate sustainability strategy for 2015, but a 2015 strategy that fully integrates sustainability.” In addition to the partnership with GoodPlanet, the Company recently launched The Firmenich Charitable Foundation and entered into five new sustainability partnerships including the Naandi Foundation, the BioTrade Initiative, the Clinton Global Initiative, the Rainforest Alliance and the International Business Leaders Forum (IBLF). Blending their long legacy of philanthropy with NGO partnerships is the unique Firmenich model for sustainability.