Princeton, NJ, USA; March 13, 2018 - Firmenich is pleased to announce the opening of a new Culinary Discovery Center in Bangkok, Thailand, to serve as the Group’s hub for Southeast Asia. This new facility provides a collaborative environment where Firmenich chefs, flavorists and food technologists can work together with customers to shape the future of food. Fully immersed into the region’s rich culinary heritage, this center will develop innovative culinary solutions cutting across Savory, Sweet Goods and Beverages to delight consumers in Southeast Asia and beyond.

“This investment reflects South East Asia’s importance to Firmenich as both a strategic growth region, as well as Savory hub for Firmenich, says Chris Millington, President of Flavors, Firmenich. “Putting our innovation to work, our chefs are dedicated to creating authentic, great tasting, nutritious products from smart proteins all the way to sugar, salt and fat reduction, in close collaboration with our local and regional customers.”

“Sharing a great taste experience forms a bond between people, across cultures and languages, it gives us stories and moments of happiness with our family and friends,” said Ed Alejandrino, Vice President of Flavors, Southeast Asia. “We look forward to welcoming our customers to our Culinary Discovery Center, an inspiring space that will open their eyes, taste buds and mind to new possibilities,” he concluded.

Left to Right: Stefano Marciano (Chef Designer Europe), Gerry Van Gerven (Technical Director Indochina), Matthew Walter (Global Head Culinary), Darrel Fletcher (Regional Business Development Director Savory), Eduardo Pares (VP, Global Savory Strategic Business Unit), Ed Alejandrino (VP SEA & NEA), Nick Ong (Regional Project Director Asia Pacific), Laith Wahbi (Director Savory Product Portfolio & Tech), Pira Pitukcheewanot (VP Flavors Indochina & GM)

Firmenich has also just launched “Culinary Anthropology,” a new and proprietary “design thinking” approach to developing savory products with customers through creative ideation and rapid-prototyping which will be employed at the culinary discovery center and throughout Southeast Asia. During a Culinary Anthropology session, Firmenich takes customers through a series of exercises designed to stimulate creative thinking and generate innovative business ideas. To get a glimpse into our most recent Culinary Anthropology customer event in Geneva, Switzerland, we invite you to watch this video:


About Firmenich

Firmenich is the world’s largest, privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share, and sublimate the best that nature has to offer. Firmenich had an annual turnover 3.34 billion Swiss Francs at end June 2017.

Taste & beyond