Expertise

Best-in-class proficiency to drive success

Ingredients

Creating an extraordinary palette

Our expertise is founded on a legacy of excellence and innovation that reaches back to 1895. Today we are recognized an industry leader for quality, creativity and high performance. We aim to provide our perfumers with the most sustainable ingredient palette possible – offering them an inspiring choice of natural, biotech and synthetic molecules. We constantly spark their imagination to ensure they satisfy consumers’ desires.

Palette

Molecules

Precise and demanding as nature itself

We are inspired by nature and match its precision in our highly selective creations. Our dedication to molecular synthesis, appetite for innovation and mastery of both the technical and aesthetic aspects of molecule creation sets us apart. The Firmenich molecules palette captivates the best perfumers in the world. We ensure it offers the highest health, safety and environmental standards.

Molecules
Nathalie Lorson
"Molecules are indispensable because they help us create an ethereal structure, they bring brilliance, burst and trail. They are the messengers of emotions."

Nathalie Lorson

Master Perfumer

Naturals

Quality, authenticity and traceability

We satisfy consumers’ desire for fragrance products that are guarantee quality, authenticity and traceability. We are dedicated to sharing the best of nature in the most sustainable ways possible – setting rigorous standards for excellence, ethics and environmental care. The firmenich operating model is unique in our industry – fully integrated from field to final fragrance thanks to our superior sourcing, production and innovation capabilities. We are one team: perfumers, research scientists, purchasing and sourcing experts all working hand-in-hand to offer finest naturals.

Naturals
Alberto Morillas
My dream has come true … to be at the heart of flowers in India and to use their essence.

Alberto Morillas

Master Perfumer

Creative development

Where the magic happens

We meet the needs of our customers wherever consumers need us to be. Our Consumer Fragrances network is truly global, with Creative Development Centers in the Americas, Europe, MEA and Asia. Our perfumers and flavorists work alongside technical experts, fragrance development teams, sensory, consumer insight and marketing managers, to develop new fragrance creations and innovative solutions that are destined to become tomorrow’s successes.

Creative Development

Consumer insights

Understanding your consumers

Our highly-evolved understanding of consumer habits, needs and preferences enables us to deliver fragrances that inspire them to fall in love with your brands and products. Our creative process follows a proven methodology that delivers outstanding results worldwide:

 

  • Decoding the language consumers use to describe fragrances and connecting this with our olfactive expert classification

  • Understanding consumers relationships and preferences for products and fragrances, taking into account both market and context 

  • Decoding consumers’ olfactory universes for every category and transforming concepts and brand values into winning olfactory solutions

  • Exploring the perceived emotions and benefits linked to specific fragrances, and identifying fragrance candidates with potential, including strengths and weaknesses for future evolutions

  • Measuring and comparing fragrance performance using sensory evaluation techniques and validating the best fragrance candidate for any brand launch

Consumer Insights

Trenz®

Inspiring future fragrances

Never stop looking and listening. Never stop learning. That is our philosophy when it comes to identify and predicting consumer trends. And we use a unique global tool - Trenz® - to do this with great accuracy. Our global team of forecasting experts tracks the worlds of fashion, design, art and other cultural signifiers then translates their implications for changing consumer attitudes to food, beverages and fragrances. Trenz® provides a constant source of creative inspiration for us and for our customers. It keeps our senses connected to consumers so we can anticipate what they will desire tomorrow before they even know it themselves.

Trenz®

Olfactive Design

Exploring the role of fragrance

To explore the constantly evolving role that fragrances play in our lives, we have initiated a unique experience, called Olfactive Design – a collaborative exploration of fragrance through words, images, films and other materials.  Held every two years since 1998, this extraordinary event, which culminates in a fragrance showcase, celebrates the creativity and forward-thinking that is at the heart of Firmenich.

Olfactive Design

Encyclopedia

Olfactory product knowledge at your fingertips

Our proprietary global database, Encyclopedia, puts in-depth market and olfactory knowledge at your fingertips. Encyclopedia provides real time coverage of both Fine Fragrance and Consumer Products – documenting more than 6,000 brands and 100,000 products across more than 32 countries. Our creative teams and marketers use the insights it provides to develop fragrances that enable our customers to achieve their strategic product and brand portfolio goals.

Encyclopedia

Country Panorama

Mapping new olfactory horizons

Fragrance preferences and choices can be culturally specific. To help us create an accurate olfactory map of the world we have developed Country Panorama. It provides our creative and marketing teams with a ‘deep dive’ into a specific country’s social-cultural, fragrance and food heritage and future – a truly multi-sensory map that highlights iconic scents, tastes and products across categories. Country Panorama underpins our winning solutions for specific categories and brands, especially those in new markets.

Country Panorama

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