Firmenich is one of the largest buyer of Vanilla beans in the world, a critical and strategic raw material mainly sourced from Madagascar (accounting for 80% of the world production). Firmenich is partnering with one of the main actors of Vanilla in Madagascar, its #NaturalsTogether member and historical supplier for 10 years, to increase the sourcing sustainability.
The responsible supply strategy relies on a cooperative, created in SAVA area and supported by Firmenich, its partner for 8 years and associations of farmers in Andapa. In the villages actions are numerous: drilling drinking water wells, constructing classrooms for a school… Farmers received trainings on best farming practices for vanilla and agriculture has been diversified with new cash crops providing additional revenue. Firmenich is also an active member of the Sustainable Vanilla Initiative (SVI), a voluntary industry initiative.