Naturally Firmenich

Our inspirational magazine

Taste & Beyond / Research

The World’s First AI-Created Flavor

We are proud to announce Firmenich has created the first ever flavor by Artificial Intelligence (AI), a delicious lightly grilled beef taste for use in plant-based meat alternatives.

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AI-Created Flavor

The Inside Story

Valentino Voce Viva

Master Perfumer Honorine Blanc and Senior Perfumer Amandine Clerc Marie collaborated with Valentino and Creative Director Pier Paolo Piccioli to create Voce Viva.

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Valentino Voce Viva

NaturalsTogether™

Chapter 6: Vanilla

The process of making vanilla can be compared to crafting diamonds. Vanilla flowers must be pollinated by hand, each step of the process completed with care to ensure the highest quality vanilla.

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Chapter 6: Vanilla

Articles

Naturals Together™ Chapter 1: Copaiba

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Naturals Together™ Chapter 1: Copaiba

Deep in the Amazon Forest, the skilled locals of the Brazilian Reserva Extrativista Riozinho do Anfrísio expertly harvest copaiba resin. They extract the woody, green and spicy oil without harming the plants’ growth, using a process known as ‘drilling’.
FatMascara features Mind Nose + Matter RE|GENERATION

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FatMascara features Mind Nose + Matter RE|GENERATION

On October 29 2020, award-winning beauty podcast FatMascara featured our annual Firmenich Fine Fragrance trend report Mind Nose + Matter, which presents our future-forward RE|GENERATION thinking.
The World’s First AI-Created Flavor

Naturally Firmenich

The World’s First AI-Created Flavor

We are proud to announce Firmenich has created the first ever flavor by Artificial Intelligence (AI), a delicious lightly grilled beef taste for use in plant-based meat alternatives.
Alison Freedman

Naturally Firmenich

Hear from Alison...

"My goal is to create flavors that really bring out positive emotions."
Christian Margot

Naturally Firmenich

Hear from Christian...

"Any fool can write code that a computer can understand. Good programmers write code that humans can understand."
Naturals Together™ Chapter 2: Jasmine

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Naturals Together™ Chapter 2: Jasmine

Flowers are an important part of daily life in India. Our joint venture with Jasmine Concrete Exports, the leader in Indian florals, enables us to source the world’s most exquisite naturals.
Coalition of Sustainable Perfumery talks with VP, Business Development, Sustainability & Naturals Juliette Sicot-Crevet

Naturally Firmenich

Coalition of Sustainable Perfumery talks with VP, Business Development, Sustainability & Naturals Juliette Sicot-Crevet

Juliette Sicot-Crevet, our VP of Business Development, Naturals and Sustainability, was tapped by the Coalition of Sustainable Perfumery (COSP) to participate in a webcast.
Dominique Roques

Naturally Firmenich

Hear from Dominique...

"Together we discuss everything, from water conservation in India, income security in Morocco, crop drying in Guatemala, wild harvesting in Somaliland and so much more."
Naturals Together™ Chapter 3: Rose Centifolia

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Naturals Together™ Chapter 3: Rose Centifolia

Rose harvesting is a deep-seated tradition in South of France. In Grasse, Firmenich is one of the largest purchasers of Rose Centifolia, one of the most treasured varieties used in the production of rose extracts.
Naturals Together™ Chapter 4: Patchouli

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Naturals Together™ Chapter 4: Patchouli

Indonesian farmers were discouraged from growing patchouli due to significant price fluctuations.
Valentino Voce Viva

Naturally Firmenich

Valentino Voce Viva

Master Perfumer Honorine Blanc and Senior Perfumer Amandine Clerc Marie collaborated with Valentino and Creative Director Pier Paolo Piccioli to create Voce Viva.
Karl Witton

Naturally Firmenich

Hear from Karl...

Firmenich is at the heart of some exciting lifestyle trends here on the West Coast – a continued movement towards healthy, sustainable foods and beverages that started a few years ago, when investment started shifting from ‘tech’ to the food space.
Yunan Chen

Naturally Firmenich

Hear from Yunan...

"I believe that what delights me will have a good chance of delighting others. Only the most personal is the most memorable in all sorts of art."
Naturals Together™ Chapter 5: Vetiver

Naturally Firmenich

Naturals Together™ Chapter 5: Vetiver

In partnership with Agri-Supply Co. in Debouchette, Haiti, we have developed long-term relationships with vetiver growers, positively impacting their lives.
Laurent Daviet

Naturally Firmenich

Hear from Laurent...

"Firmenich is driven by multi-disciplinary innovation – bringing scientists, flavorists, perfumers and other experts together to fulfill our purpose, ‘For Good, Naturally’."
Naturals Together™ Chapter 6: Vanilla

Naturally Firmenich

Naturals Together™ Chapter 6: Vanilla

The process of making vanilla can be compared to crafting diamonds. Vanilla flowers must be pollinated by hand, each step of the process completed with care to ensure the highest quality vanilla.
Naturals Together™ Chapter 7: Mint

Naturally Firmenich

Naturals Together™ Chapter 7: Mint

Our partnership with Essex Labs, in Washington, allows us to design and develop the best qualities of Peppermint and Spearmint. Together, we create and grow  tailor-made mint varieties, producing essential oils with processes that respect the environment.
Maud Reiter

Naturally Firmenich

Hear from Maud...

"Nature sits at the core of our research programs, inspiring us on which molecules to make and how to make them."
Naturals Together™ Chapter 8: Oud

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Naturals Together™ Chapter 8: Oud

Oud is a mythical ingredient with an ancient history, originating in from the Sylthet region in Bangladesh. The earliest references of oud come from this region, found in the Sanskrit texts published in 1500 BC.
Laith Wahbi

Naturally Firmenich

Hear from Laith...

"Who doesn’t love a cheeseburger? We are part of creating 100% vegan burgers with the same great taste and sizzle."
Matthew Walter

Naturally Firmenich

Hear from Matthew...

"Taking a chef-to-shelf approach, our chefs play a pivotal role, as the guardians of the eating experience."
Naturals Together™ Chapter 10: Green Mandarin

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Naturals Together™ Chapter 10: Green Mandarin

Harvested in Montenegro, Brazil, with our partner Biocitrus, we are working hand in hand with local smallholder farmers to source this majestic fruit, naturally and responsibly.
Naturals Together™ Chapter 11: Cardamom

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Naturals Together™ Chapter 11: Cardamom

In the remote region of Cerro San Gil, Guatemala, the local people grow and hand-pick some of the highest quality Cardamom seeds.
Naturals Together™ Chapter 12: Orange

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Naturals Together™ Chapter 12: Orange

Orange is one of the most preferred flavors around the world. It is often linked to our childhood and no matter where it goes, people simply love it.
Clément Gavarry

Naturally Firmenich

Hear from Clément...

"More than ever, it is important to be transparent about what we do, how we do it, and how it preserves the planet."
Naturals Together™ Chapter 13: Orange Flower

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Naturals Together™ Chapter 13: Orange Flower

For three weeks a year, and only three weeks, the orange flower blooms in the region of Dar Bel Amri in Morocco. Its enticing scent is an exquisite blend of fresh, green and sparkling notes, an essential element in Firmenich’s naturals palette.
Bipin Khara

Naturally Firmenich

Hear from Bipin...

"As a Flavorist, my passion is to make healthy taste great."
Naturals Together™ Chapter 14: Berries

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Naturals Together™ Chapter 14: Berries

In the heart of Scotland’s Strathmore valley, some of the world’s finest red berries are being produced responsibly and transparently. But, if they are slightly too ripe or misshapen they may not make it to market.
Naturals Together™ Chapter 15: Frankincense

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Naturals Together™ Chapter 15: Frankincense

Frankincense is one of the most mythic ingredients in the world. Growing at high altitudes, on very rough terrain, this exquisite ingredient can be found in the mountains in Somaliland, with some of the best qualities nearing the summit.
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