Firmenich Launches The Next Generation of EcoScent Compass®
Firmenich, the world’s largest privately-owned fragrance and taste company, launches EcoScent Compass® Next Generation, its integrated science-based impact measurement tool for eco-fragrance design, with extended, robust sustainability data and verifiable claims. Originally launched in 2018, EcoScent Compass® continues to be the most advanced, digitally integrated sustainability design tool in the perfume industry. A breakthrough in fragrance sustainability and transparency, it meets consumers needs and demands for conscious fragrances and now enables a higher degree of precision in sustainable creation and understanding.
Now with 45 fragrance claims and 20 ingredients claims, EcoScent Compass® Next Generation advances clients’ ability to communicate sustainable progress with consumers by translating numbers into claims and proof of impact. Today, in its efforts to be #1 in Conscious Perfumery, Firmenich continues to raise the bar in creating conscious fragrances and empowering clients and consumers with clear, accessible and trustworthy information through EcoScent Compass® Next Generation.
“At Firmenich, we continue to blaze the trail when it comes to sustainability in fragrances by pioneering transparency in the industry. Sustainability transformations hinge on data sharing and with EcoScent Compass® Next Generation, we enable our clients to assess their creations, make enlightened decisions and help them reach their sustainability goals,” says Ilaria Resta, President of Perfumery at Firmenich.
All sustainability challenges, like climate change, biodiversity, traceability, and social responsibility, require data to assess its impact and set a baseline for improvement. With the next generation of EcoScent Compass®, the team of Firmenich perfumers can formulate responsibly by optimizing fragrance designs, at the very beginning of creation, with more than 80 data points for each ingredient and three key pillars: circular creation, climate, and nature, and impact on people and community. The additional data points support a more precise and complete sustainability view of the fragrance. Firmenich perfumers find that the integration of EcoScent Compass® into their workstations, a feature unique to the company, is a significant enabler to design beautifully smelling, conscious fragrances.
“The availability and management of accurate, verifiable sustainability measures are essential to achieving corporate ESG metrics and shared global goals,” adds Michal Benmayor, VP for Global Perfumery Sustainability. “Companies must not only use tools to record, report and act on sustainable business data within their operations but also share it across their networks of suppliers and partners to unlock the potential for positive impact at scale. Challenges are evolving and what needs to be addressed today are the major concerns on carbon emissions and biodiversity. With EcoScent Compass® Next Generation, Firmenich is enabled to take the lead.”
Firmenich, the world’s largest privately-owned fragrance and taste company, has been awarded a fifth consecutive triple “A” by CDP for the Group’s global leadership in transparency and action on climate change, water security and forestry protection. CDP today placed Firmenich among 12 companies that achieved a triple “A” listing in 2022, out of nearly 15,000 that were scored based on data they submitted to CDP. The Group is one of only two companies worldwide that have achieved at least five consecutive triple “A” ratings.
CDP’s annual environmental disclosure and scoring process is widely recognized as the gold standard of corporate environmental transparency. In 2022, over 680 investors with over US$130 trillion in assets and 280 major purchasers with US$6.4 trillion in procurement spend requested companies to disclose data on environmental impacts, risks, and opportunities through CDP’s platform. A record-breaking 18,700 companies responded.
“For the fifth year in a row, CDP has recognized our global leadership in environmental performance with a triple ‘A’ rating,” Gilbert Ghostine, CEO of Firmenich, said. “Firmenich is one of only two companies worldwide and the only one in its industry to have achieved this exceptional sustained performance, which makes me so proud of all 11,000 colleagues who strive every day to deliver on our ambitious Environmental, Social and Governance (ESG) targets for climate and nature. Guided by the UN Sustainable Development Goals, we are successfully placing our ESG strategy at the heart of our growth, providing sustainable solutions for our customers and achieving excellence with both our measurable ESG performance and our record financial results in 2022. Sustainability and good business are synonymous: our journey demonstrates that businesses can drive urgently needed change for the planet and we are determined to keep on raising the bar.”
Neil McFarlane, Senior VP Global Quality, Health, Safety & Environment, Firmenich, said: “At Firmenich, we strive to be proactive in our approach to the climate crisis. We place great emphasis on the science supporting this critical issue which helps us frame our strategy towards decarbonization. Our colleagues are highly motivated by environmental action, and we are confident that we are taking the necessary measures to manage and minimize our impact, with the aim of leading our industry on the path to net zero and therefore ensuring the best possible future for the generations that follow.”
Maxfield Weiss, Executive Director, CDP Europe, said: “COP27 showed the need for transformational change is more critical than ever if we are to limit warming to 1.5 °C, and to see consistently high ratings in businesses is cause for optimism. Only 12 companies globally have achieved triple A scores for climate change, forests, and water security leadership and I’m delighted that Firmenich is one of two companies that sustained this pace for at least five years in a row. With the EU’s ground-breaking new reporting regulation, the CSRD, now agreed, CDP A List companies are showing they are ahead of the game – taking clear action to reduce emissions and to address environmental impacts throughout their value chains. This is the type of environmental transparency and action we need economy-wide to prevent ecological collapse.”
Firmenich aims to achieve absolute carbon emissions reduction by 2030 in line with limiting temperature rise to 1.5˚C, as well as net-zero emissions by 2039 across its direct operations and value chain. The Group’s net-zero targets were validated by the Science-Based Targets initiative (SBTi) in August 2022, making Firmenich the first company in its industry to receive SBTi approval.
Sustainability has been at the core of Firmenich’s values for several decades. In its audited ESG Report 2022, the company reported that Scope 1 and 2 emissions were reduced by 36.1% vs. 2017, while three manufacturing sites, in Norway, Singapore and South Africa, became carbon neutral in FY22, all operating without the use of offsets. Firmenich also maintained 100% renewable electricity in its operations worldwide. Firmenich strives to reduce critical water risks across its operations through annual assessments and aims to reduce its total water use globally, with a vision to reach water neutrality by 2030. Overall, Firmenich retains a Sustainalytics score of 7.5, ranking 51st of approximately 15,500 companies worldwide, highlighting its low ESG risk profile.
More details of Firmenich’s performance and targets on climate and nature are available in its ESG Report 2022.
Firmenich, the world’s largest privately-owned fragrance and taste company, has once again partnered with PANTONE® to create a unique fragrance inspired by their Pantone® Color of the Year for 2023, PANTONE® 18-1750 Viva Magenta. The fragrance, Live Bold Eau de Parfum, captures the exuberance, optimism and rebellious spirit of Viva Magenta. It brings a bold and uplifting energy with innovative ingredients, such as Dragon Fruit Smell-the-Taste™, exclusively developed by Firmenich to give emotion and texture to its fragrance creations.
The global color authority describes PANTONE® 18-1750 Viva Magenta as “brave and fearless, a pulsating color whose exuberance promotes optimism and joy”. To capture this character, Firmenich experts took a forward-thinking approach to olfaction. “Earlier this year, we partnered with renowned trend agency LSN Future Laboratory to identify prevailing trends and explore sensory partnerships that will elevate olfactive innovation,” says Ilaria Resta, President for Global Perfumery. “Our report showed that strength and optimism, characteristics expressed by Viva Magenta, were core values that we should embrace in the future. And by creating Live Bold, we have found the perfect olfactive representation to bring those values to life.”
For Live Bold Eau de Parfum, Firmenich Senior Perfumer Gabriela Chelariu, wanted to capture the full sensation of encountering this color in nature in all its complexity. “Together, color and fragrance contribute to creating a multi-sensorial and unforgettable experience for consumers,” she says. “Both have the power to leave an imprint on us physically and emotionally. When the two are actively fused together in a creation, it can lead to the discovery of new sensations! And, as a perfumer, my driving purpose is to bring that dynamic, multi-sensorial journey into people’s lives.”
Inspired by the perfumer’s vision of a spectrum of magenta, key fragrance accords of beet and magenta vetiver were combined with Dragon Fruit Smell-the-Taste™ to develop this scent. Using beet as an earthy element to drive a sense of naturality and intrigue, Chelariu combined this with Dragon Fruit Smell-the-Taste™ for layers of watery freshness. She then integrated a rich base of magenta vetiver to ground the fragrance in vibrant sensuality and depth. This same olfactive theme was utilized to create an accompanying Live Bold candle fragrance.
Showcasing some of Firmenich’s best capabilities in innovation, in-house experts also created Live Bold using its EmotiON program to guide the development of a fragrance with true feeling. Both the fragrance and candle are powered by EMOTIWAVES™ ENERGY, a collection of 100% percent natural essential oils, validated to evoke specific emotions. Additionally, the candle is also powered with EMOTIBOOST® ENERGY – a special accord that will boost the fragrance to generate the expected emotional response. It also highlights Firmenich’s award-winning sustainability efforts as the eau de parfum fragrance has a AAA-score on EcoScent Compass™, the company’s proprietary tool that measures a fragrance’s sustainability footprint.
An immersive, multi-sensory experience of Firmenich Live Bold is available in the metaverse via http://framevr.io/coloroftheyear