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Earlier this Summer, Firmenich was proud to sponsor the 2022 edition of the World Perfumery Congress (WPC) in Miami Beach, Florida. WPC is an unmissable three-day event dedicated to the future of the fragrance industry! Colleagues, partners, and perfume lovers joined together to learn about the latest in fragrance development, creativity, technology and business. It was an incredible time to discuss, exchange and collaborate on the unique future opportunities and unite with fellow fragrance industry professionals.
During WPC, our Perfumery and Ingredients teams welcome customers, partners and other industry attendees at our Firmenich exhibition stand to discover our 2022 Sharing Innovation Collection, a one-of-a-kind collection of carefully selected Firmenich signature ingredients, to ignite creativity and broaden perfume palettes worldwide.
This year’s collection of five prized ingredients celebrates Firmenich's dedication to nature, green science and cutting-edge technology. They include three freshly unveiled proprietary ingredients, which were previously exclusive to Firmenich: an incomparably close to nature Lily-of-the-valley note that scores high on green chemistry; a 100% renewable ingredient made using biotechnology; and a natural Rose of high fidelity brought to life by an exclusive cold concentration technique. Also inside the collection is a synthetic molecule made from upcycled materials, and finally a natural ingredient with full traceability through our groundbreaking digital application Path2Farm™. You can find out more about the 2022 Sharing Innovation Collection here.
Several Firmenich perfumers were also present to meet with our customers and share their exclusive insights on this collection, including how it is enhancing their ability to craft sustainable fragrances from our renewable biotech ingredients, sustainable synthetics and responsibly sourced naturals.
In addition to the exhibition area, Firmenich took center stage for several important discussions on the future of the perfumery industry and fragrance creation.
For more on our recent experience at WPC, watch the video below to hear from our colleagues and check out our photo gallery.