FIRMENICH OFFERS EXCLUSIVE COOLING AND FRESHNESS TECHNOLOGIES
Geneva, Switzerland, November 15th 2017 – Firmenich is expanding its cooling and freshness technology portfolio to offer its customers an exclusive range of differentiated solutions, cutting across flavor, oral and personal care applications. Broadening its Cool Collaboration Agreement with Senomyx, a leading company in proprietary taste science technologies, Firmenich is gaining an exclusive license to Senomyx’ CoolmyxTM CL19 and related cooling ingredient technologies for use across all food, oral care and consumer product categories.
“At Firmenich, we are committed to driving world-class research as well as innovative partnerships to create winning solutions for our customers,” says Gilbert Ghostine, CEO Firmenich. “Building on our unique end-to-end solutions in mint, I am excited to be expanding our cooling and freshness technologies to create tailored and high performance experiences that delight consumers worldwide.”
“I believe in putting our science to work to improve consumers’ quality of life and enhance their well-being,” says Professor Geneviève Berger, Chief Research Officer, Firmenich. “With this extended technology portfolio, combined with our deep understanding of taste and smell, we will shape unique sensorial experiences that convey freshness and comfort, while fuelling a sense of vitality and readiness for the day ahead.”
End-to-End Excellence in Mint
Cooling technologies are especially sought after in oral care, confection and mint applications as they ignite sensations of cleanness and long-lasting freshness. “Building on our unique end-to-end business model in mint, I am delighted to be adding these exclusive cooling technologies to our portfolio,” says Cedric Fischer, Vice President Mint Business Unit. “We can now offer our customers ever more tailored and high impact mint experiences across all product categories.” Firmenich is the only Fragrance and Flavor House with fully integrated end-to-end mint solutions. It offers its customers the broadest range of mint varieties, with a unique breeding program at source dedicated to shaping tailored and game-changing experiences from flavors to personal care experiences.
Broadening Consumer Sensorial Experiences
Beyond mint, cooling, freshness and cleanness attributes are rapidly gaining traction across many consumer product categories for the sense of vitality, energy, hygiene and comfort they convey. Building on its extensive consumer insights, as well expertise in taste and smell, Firmenich is applying its cooling technologies to meet the growing consumer trend for freshness cutting across foods and beverages, all the way to personal care products.
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.34 billion Swiss Francs at end June 2017.
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