Fragrance Development Management
Olfactive vision and execution
Our Fragrance Development Managers (FDM) work closely with our perfumers – to inspire them, provoke new ideas, anticipate market trends and serve as their olfactive memory. This close collaboration with perfumers ensures the delivery of winning perfume solutions for their customers, fostering mutual growth.
Deep knowledge to drive success
As we all become more digital-centric in our personal professional lives, Firmenich is harnessing the power of social media through our Social Media Intelligence unit. By converting information shared online into insights, we can develop fragrances aligned with consumers' aspirations, trends and desires. We can understand deeper perceptions of current fragrances and brands, in real-time.
Informed creation infuses consumer feedback into fragrance creation, to delight consumers.