Fine Fragrance Ateliers
Exclusive spaces for co-creation and inspiration
We celebrate perfumery culture in all its glory - fostering creativity and awakening inspiration. We have created three groundbreaking Fine Fragrance Ateliers, each in a key strategic location, to provide an exclusive, elevated experience for our customers and our teams. We also drive innovation at three dedicated Fine Fragrance Creation Centers in the world's capitals.
Fine Fragrance Ateliers
In three exceptional locations around the world, our ateliers offer Fine Fragrance customers remarkable spaces for collaboration, co-creation and innovation.
Villa Harmony, Fine Fragrance Atelier
Shanghai
The Villa Harmony partnership marks another step in expanding Firmenich’s customer experience, following the opening of the Fine Fragrance Atelier in Shanghai in 2019 and Studio Guangzhou in 2021.
With this deep collaboration, the company aims to help clients enhance authentic storytelling to reflect the rich olfactive history in China, while introducing even more winning fragrances behind Designed-for-China-by-China products that are sought after by both local and global brands.
The expert knowledge in ancient ingredients that Xun Laboratory brings to the partnership will also boost the endorsement of unique ingredient sources that are regarded as native to China.
Villa Botanica, Fine Fragrance Atelier
Grasse
Paying homage to the cradle of modern perfumery, our Villa Botanica Atelier showcases the highest quality natural ingredients and innovations. It offers customers and creators a unique opportunity to share perfumery culture, creativity and inspiration.
Fine Fragrance Atelier
Sao Paulo
Located in the heart of Vila Madalena in Sao Paulo, this atelier provides a contemporary and inspiring environment in which to build innovative partnerships and redefine the future of fragrances together with our customers.
Fine Fragrance Atelier
Shanghai
This atelier is home to a cross-functional team, including Creation, Sales, Development and Marketing. The team provides superior and differentiated service to our Chinese customers and for international brands.
Fine Fragrance Creation Centers
Dedicated creation centers for Fine Fragrance solutions in the world’s most iconic capital cities.
Creation Center
New York
Our New York City office is located in the heart of Manhattan on Madison Avenue, close to many of our top customers and with easy access to the most important fragrance retailers in New York. The team is dedicated to the needs of a wide variety of brands, both American based and global. We regularly organize special events to inspire our customers, including our renowned “Mind Nose + Matter”, which showcases the latest trends across all media and their impact on the fine fragrance world.
Creation Center
Paris
Our Creative Center in Paris is the heart of our global fine fragrance business. Opened in 2007, it includes a state of the art facility for our large, cross-métier team, with talents from many different nationalities. Our Sensorium features olfactory installations that inspire and stimulate the creativity of our customers and teams by offering new sensorial experiences to explore the world of fragrance and anticipate its future. Our laboratories are industry-leading in their use of automation and robotics.
Creation Center
Dubai
Opened in 2010, our Dubai Fine Fragrance Creation Center was created to provide specific needs in the Middle East regional market and support our global customers as they move into it. Our experienced team covers Creation, Development, Marketing, Sales, Consumer Insights and Technical Development.
We also have dedicated Fine Fragrance teams in our Creative Development Centers in Sao Paulo, Mexico City, Bogota, Singapore, Mumbai, Milan and Barcelona.
