Human Insights

Traditional Consumer and Market Research in the food and beverage industry has used a one-dimensional consumption-centric model of buying behavior. While vital, we believe that a modern approach to insights should begin more broadly, with a recognition that food and drink are more than products;they are fundamental to human culture and touch nearly every part of our lives.

The Firmenich Human Insights team pulls the camera back to create a wide-angle understanding of food & beverage in the context of life itself. We explore the human emotions, needs, and tensions that shape our preferences and behavior through the lens of families, communities, science, and environment. This Human-Centric approach prompts us to Ask Questions Others Are Not Asking. In turn, this gives us and our customers an edge to uncover differentiated and disruptive insights to drive innovation and find solutions that meet real human needs.