Consumer & Sensory Insights
Central to our Human Insights mission at Firmenich is a strong capability to conduct powerful primary consumer & sensory research.
Out team of highly respected professional consumer & sensory researchers use robust and scientifically validated methods to measure human preference, attitudes, behaviors and emotions. We scrutinize food and beverages on an emotional, rational, and behavioral level. Combined with a powerful sensory science capability to accurately measure human perception, we build deep seeded understanding of the drivers of preference. We use this to inspire and guide innovation and validate new foods and beverages featuring our flavors and technologies.