BLOOMING IN USE
It is a highly desired product attribute for consumers, as this in-use bloom experience provides heightened perfume impact during their involvement in the cleansing process. It provides an opportunity not only for perfume to signal a products efficacy but also to drive emotional benefits during these moments of high consumer engagement with the product. Firmenich can optimise the bloom profile of many Body Care and Home Care products by careful design of the perfume composition and use of certain proprietary ingredients in the formula.
For dry products such as detergent powders, talcs and antiperspirant sprays that are exposed to water or moisture in use, our FirCaps® spray dried starch encapsulated delivery system can be employed for a more demonstrable blooming effect.