Chef Collaboration

Culinary Anthropology

We are culinary adventurers whose ideas spring from the table, come to life in the kitchen, and land in people’s hearts. 

 

Our passion for the art of food is grounded in our scientific expertise. When combined with our deep Human Insights understanding, we can help you solve the tensions faced by consumers to expand and create new markets for you.

Culinary Anthropology

When to Use Culinary Anthropology

Creation

Create winning concepts to succeed in new or existing target markets.

Development

Solve product development challenges while delivering on specs and labeling goals

Address Tensions

Unlock the consumer understanding necessary to take your concept to reality

How Our Unique Process Delivers Your Needs

 

The Culinary Anthropology experience allows you to directly collaborate with forward-thinking chefs to accelerate innovation through creative ideation and rapid-prototyping in four proven effective steps.

    We start by aligning your needs and wants to correctly frame the challenge and clarify the opportunity we will fulfill together. 

    Culinary Anthropology Opportunity

    Next, we take the clear direction and focus determined in step one and leverage multiple proprietary techniques to determine a winning idea for a product concept. 

    Culinary Anthropology Ideation

    While certain answers can be found through market research, there is a limit. In this step we learn and validate the "unknown unknowns" that only can be found when your product is in the users' hands and being quickly iterated by our talented Chef Designers.

    Culinary Anthropology Rapid Prototyping

    In the final step you will participate in a unique experience featuring the validated prototype for a final tasting complete with the deep learnings from the process–achieving our ultimate goal of generating, capturing and delivering you value.

    Culinary Anthropology Delivery
    Sandy Cook
    I love trying new things for our customers. They come to us to find the culinary imprint that we can put on their next product. Whatever it is, wherever the flavor needs to come from, we strive to deliver great, culinary-inspired flavors every time.

    Sandy Cook
    Chef Designer

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