Partnerships
Collaboration creates impact
Fragrance is about emotion, involvement, exchange and experience. We work with a range of outstanding partners to help us create a positive impact and drive success for our customers.
Cultural Partnerships
Pantone® Color of the Year
Firmenich partnered with Pantone® to bring its 2020 Color of the Year to life through bespoke fragrance and taste experiences. As one of the first Pantone Sensory Partners, we developed an immersive, multi-sensory experience for PANTONE® 19-4052 Classic Blue. Our flavorists created a natural, fresh, blueberry taste, while our perfumers crafted a unique fragrance symbolizing the meeting of sky and sea.
Design School Geneva
We are proud to sponsor the fashion show at the Design School Geneva. There is a clear creative link between design and fragrance, and we are proud to support future artists.
Community Voices
Our Consumer Insights team launched the Community Voices program to create product and fragrance innovation for low income consumers in emerging markets. Working with partners Archipel&Co, local NGOs and The Bill & Melinda Gates Foundation, we engage directly with these consumers in their communities, gathering authentic and insightful data to help us make a sustainable difference for them.
