Beverages
Quench Your Thirst for Beverage Innovation
Whether to energize, relax, nourish or indulge, Beverages can satisfy consumers’ desires with an ever-expanding array of choices.
Within these choices, nuanced new needs are emerging. Consumers are looking for beverages that have more natural and authentic ingredients and more interesting and sophisticated flavor combinations. They are looking for lower or no sugar and additional health and wellness benefits, all without sacrificing taste. To succeed in today's beverage market you need a partner with a holistic understanding of how to create winning products that meet these needs.
Expertise from Experience
With the blurring of categories, experience becomes more important than ever to ensure the unique qualities and performance that drive consumer preference are present in your new products. With our global and local application and development teams, we have the beverage expertise to help you across:
(Special) Soft Drinks
This fastest growing global category includes Flavored and Functional Waters, RTD Tea & Coffee, Sports & Energy Drinks, Functional Drinks and Dilutables.
Carbonated Soft Drinks
One of the largest categories, this includes fizzy drinks, soda or pop (cola, non-cola and mixers) that are carbonated.
Alcoholic Drinks
Often the category that sparks the most food and beverage trends, includes beer, cider, spirits, wine and flavored alcoholic beverages.
Hot Drinks
This traditional category focuses mainly on Coffee and tea, including roast & ground coffee, coffee mixes, and tea which is loose or bagged.
Juices & Nectars
This category is made up of fruit and vegetable 100% juice as well as nectars (99%-25% juice) and fruit juice flavored drinks (<25%).
Powdered Soft Drinks
This most economical and convenient beverage category and includes fruit powders, powdered tea drinks and others, designed to be consumed cold.
Human Insights
Satisfying Your Consumer
Our proprietary Beverage consumer insights, market understanding and global sensory capabilities can help you better understand your consumer so that you can develop and deliver a product that satisfies their needs and desires.
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Deep Understanding: Discover why consumers select and drink beverages for different use occasions and what drives their choices through our foundational Firmenich Beverage Secrets™ study.
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Create an Emotional Brand: Don't stop at great taste–establish an emotional connection with your product using Firmenich Flavor Emotions360™, a 14-market survey which connects different food ingredients with the emotions and functionality they evoke in consumers.
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Stay informed: Leverage Insights from our Covid-19 Consumer Behavior Study – a comprehensive global look at how consumers are reacting to the crisis.
BEVERAGE TRENDS
Unlock the Next Generation of Hard Seltzers
The popularity of Hard Seltzers has surged within the US in recent years and is growing globally. With more and more players entering the Hard Seltzers market and investing in the category, staying ahead of the pack with a complete view of the beverage experiences consumers expect is key to create the Next Generation of Hard Seltzers.
Firmenich Alcoholic Drink innovation in combination with our extensive natural flavor portfolio and leadership in key technologies to the future of Hard Seltzers can help your product stand apart through:
Less sugar, less calories and less alcohol will help you create products that deliver more of what consumers are looking for as they seek beverage that taste great while being conscious of their well-being. Discover more.
Natural & Unique Flavor pairings for untapped moments of consumption opportunities. Find out exactly which flavor trends will win with your consumers and how to offer fresh new tastes across a variety of bases that will keep customers interested in the long-term. Discover more.
How can we help you Unlock the Next Generation of Hard Seltzers?
Flavoring Solutions
Flavors to Suit Every Beverage & Moment
We offer an extensive portfolio of beverage flavors and ingredients to delight your consumers and meet your product, label and claim requirements.
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Full range of key beverage tonalities: Citrus, Red Berries, Tropical and Yellow fruits, Mint, Coffee, Tea, Botanicals, Vanilla and Brown Notes like Caramel and Chocolate
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Portfolio of Natural and Organic compliant Flavors and Extracts to meet all your regional and local regulatory needs
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Specially curated Alcohol Spirit flavor collection of whiskey, brandy, gin, tequila
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Our commitment to the most ethical, traceable and sustainable supply chain ensures end-to-end management of critical natural raw materials to ensure consistent quality and continuation of supply
Balancing Taste and Sweetness Made Simple
Whether you want to reduce sugar in an existing product or formulate great tasting low and no sugar beverages we can help:
OUR TECHNOLOGIES
Deliver Flavor Impact for Your Desired Experience
Whether a zesty lemon flavor for a tea bag, a caramel mocha flavor a coffee capsule, or a tangy raspberry flavor for a powdered beverage, Firmenich has the technology and expertise to deliver the flavor profile, release, protection and particle size to create the optimal experience for your consumers.
Your Partner for Success
Each new beverage comes with its own unique market goals, objectives and requirements. Choosing the right partner is the difference to achieving a successful product launch.
