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A longer lasting fragrance experience is a key consumer need in almost every market, category and product application.
Enhancing fragrance impact during usage reassures efficacy and amplifies the sensorial experience when consumers are most engaged with the product.
Elimination or neutralization of unwanted background odors answers a key consumer requirement and generates a blank canvas for a more pleasant fragrance experience.
Increasingly, consumers experience fragrance in the air in some form or another almost every day.