Name of Product: Ritual of Mehr
Product: Parfum D’interieur
Date Launched: March 2021
Prestige Market: Specialty Brand
Olfactive Family: CARDAMOM, MUSKY, ORANGE, WOODY
Product Claims: The zesty, spicy, fresh yet sweet fragrance of Sweet Orange boosts your mood and energy levels. The oil derived from the majestic cedar tree is known to help soothe the body and mind. This pure, aromatic essential oil of cedar has a stimulating woody fragrance, which helps to brighten and energise your soul.
Consumer Target: Family, Female, Male