DESCRIPTION:

Name of Product: Sensodyne Repair & Protect Whitening

Brand: Sensodyne

Client: Glaxosmithkline

Product: Toothpaste

Date Launched: May 2016

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Peppermint Aniseed Spicy Green

Product Claims: Deep clean, Contains fluoride, Promotes healthy gums, Sensitivity relief and protection

Consumer Target: Family