Consumer Fragrances Insights

Change the Future (ASEAN Region)

The future looks bright for the ASEAN region, which has grown steadily for around 50 years now. The business environment in countries across the region has evolved fast, making local production and cross-border trade much easier, but companies who want to win here need to innovate proactively and distinctively. 

 

This report decodes the drivers of ASEAN growth and analyzes how its population is rewriting the rules as consumers seek a greater sense of personal identity. It highlights emerging megatrends to help business or brand chart new pathways to deeper engagement with consumers here.

Change the Future

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