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Consumer Fragrances Insights

COVID 19 Social Media: Wave 1 - Lockdown

This report shares social media intelligence gathered by Firmenich from consumer discussions during the COVID-19 pandemic. We have tracked their daily habits, the changes they experienced during lockdown, what they missed most and what their expectations are towards the end of their first quarantine experience.


The report tracks consumers’ evolving mindsets at different stages of the crisis – plotting the shifting conversation drivers across categories and countries. It also provides ‘deep dives’ into the perfumery and flavor industries.

Social Media

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