Consumer Fragrances Insights
The Greatest Wealth is Health (MENA Region)
Consumers are worried about their families during the current health crisis and have become more alert than ever about the importance of good hygiene to protect and prevent. As definitions of health become more holistic, covering both physical and mental wellbeing, we are reassuring consumers by providing the the right olfactive signals.
As the current crisis and consumers’ expectations develop we will use our expertise to evolve classic scents in ways that provide deep and lasting reassurance.