Consumer Fragrances Insights

COVID 19 Global Survey: New Inhabitants Typology

How have consumers used scents to find greater peace of mind during lockdown? This report, based on the findings of an intensive COVID-19 global survey of more than 2,300 people, focuses on consumers’ different states of mind under quarantine and highlights the olfactive preferences that different consumer groups are looking for – essential knowledge for brands at this point in time. 

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