Consumer Fragrances Insights
COVID 19 Global Survey: New Inhabitants Typology
How have consumers used scents to find greater peace of mind during lockdown? This report, based on the findings of an intensive COVID-19 global survey of more than 2,300 people, focuses on consumers’ different states of mind under quarantine and highlights the olfactive preferences that different consumer groups are looking for – essential knowledge for brands at this point in time.
