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Consumer Fragrances Insights

Men Secrets

Men Experience powered by Men Secrets. . 
This study sets out to define and shape men and their grooming experiences. We interviewed more than 4,000 men, testing a selection of 12 fragrances to gain globally valid insights into their olfactive preferences. Our research highlighted a generation shift across demographics and captures the ‘Men Experience’ in its full complexity.


Can insights help drive your new Consumer Fragrances project?

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