NewNextNow: All Purpose Home Life

During lockdown, our homes have become our refuge. What was once a functional space for living, sleeping and eating, has transformed into an emotional and sensorial cocoon, filled with new activities, hobbies and passions!

Throughout the pandemic, Firmenich has conducted crucial research to truly understand the new all-purpose home, its inhabitants, their home habits, and what this all means for consumer brands. We have used our insights to highlight many new opportunities for brands to match consumers’ new behaviours and attitudes.