Consumer Fragrances Insights
Resilience: Mastering the Art of Adaptation
The concept of resilience resonates in fragrance and flavor markets. A product’s ability to adapt to fast-changing conditions such as temperature, humidity and UV exposure can have major benefits. And for humans, mastering the art of adaptation builds our endurance and agility when confronted by change.
This study emphasizes human beings’ intimate connection with nature. It explains how Firmenich’s biotech and smart protein solutions can enhance skin resilience by utilizing active resilient ingredients to deliver significant sensorial benefits.
