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Consumer Fragrances Insights

Understanding Immunity

People define ‘immunity’ in many different ways. For some it means complete resistance to a disease, for others it involves taking vitamins, or practicing rigorous cleansing regimes. This report analyzes the conversations consumers have had around immunity during lockdown. It explains what they mean when they talk about immunity and about how it influences their consumption patterns and product choices.


Can insights help drive your new Consumer Fragrances project?

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