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Emotions

Our fragrances heighten consumers’ positive emotional experiences across many touchpoints. We have created a multifaceted modular program, EmotiOn, to help our clients develop perfect product mixes that delight and satisfy consumers.

 

Anchored in 25 years of research together with distinguished scientific partners and universities, our EmotiOn program is based on cutting-edge neuroscientific research. Combined with our deep consumer insights this helps us create meaningful emotional stories through products.

 

 

80% of consumers' daily decisions are based on emotions.

Focus woman

Want to find out more? We can help you out.

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The EMOTICODE™ Focus Difference

First ever fragrance that gives the proven benefit of improved focus.

Globally applicable

Validated through testing & Cognitive science

Jean Michael
“Our revamped EmotiCODE™ tool is elevating fragrance design to the next level of olfactory science.”

Jean-Michel Zenhausern

Firmenich Perfumer

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Press release

Firmenich Proprietary Research Decodes Consumer Emotions: Global Crisis Demands Local Fragrance Solutions

Action link October 23, 2020
fragrance