Firmenich Opens the First Fine Fragrance Atelier in Latin America
New Brazilian Home for Perfumery Culture Welcomes Perfumers, Customers and Key Influencers
São Paulo, Brazil, August 30, 2019 - Firmenich, the largest privately owned company in the fragrance and taste business, has opened the first Fine Fragrance Atelier in Latin America. The contemporary rooftop atelier offers customers an exclusive, innovative space dedicated to perfumery culture, creativity and inspiration.
“We first established an office in Brazil almost 70 years ago, and now we are proud to offer our Brazilian customers a new, one-of-a-kind home for perfumery culture. Our Fine Fragrance Atelier will allow us to better collaborate and co-create together,” said Armand de Villoutreys, President, Perfumery and Ingredients.
“The Fine Fragrance Atelier in Brazil marks a new page in the history of Firmenich. We now have a space dedicated to perfumery in the heart of Vila Madalena in São Paulo, a modern and inspiring environment to exchange experiences, encourage innovative partnerships and define the future of fragrances together with our customers,” explained Jerry Vittoria, President Fine Fragrance Worldwide.
The opening was attended by Armand de Villoutreys, President, Perfumery and Ingredients, and Jerry Vittoria, President, Fine Fragrance Worldwide; renowned international perfumers including Master Perfumer Olivier Cresp and Principal Perfumer Frank Voelkl, as well as local perfumery stars Principal Perfumer Adilson Rato and Senior Perfumer Carmita Magalhães; and strategic Fine Fragrance customers and key influencers from Brazil.
“When I’m in Brazil, I’m deeply inspired by both its people and nature. Brazil is not just a huge fine fragrance market, but a huge source of inspiration. Brazil has a unique identity and olfactive signature. It is the country of emotion, diversity, colors, sustainability and the land of positive luxury,” stated Olivier Cresp, Master Perfumer.
“It is exciting for me to work in such an inspiring environment in the heart of Brazilian creativity. It will create a new and disruptive dynamic for our long-term partnership with our beloved Brazilian Fine Fragrance customers,” added Frank Voelkl, Principal Perfumer.
The opening featured a complete sensorial experience, a ‘Carte Blanche Brasilis’ exhibition, celebrating the art of perfumery and delivering a true encounter of perfumers’ savoir-faire and creativity.
“Carte Blanche Brasilis gave a blank canvas to perfumers to express their emotion, vision and intuition about the Brazilian soul within the universe of perfume,” explained Marc Jourdan-Gassin, Vice President Fine Fragrance, Brazil.
Firmenich is the world’s largest privately-owned company in the perfume and taste business, founded in Geneva, Switzerland, in 1895. Driven by its purpose to create positive emotions to enhance wellbeing, naturally, Firmenich has designed many of the world’s best-known perfumes and tastes, bringing delight to over four billion consumers every day. Renowned for its world-class research and creativity, as well as its leadership in sustainability, each year, Firmenich invests 10% of its turnover in R&D to understand and share the best that nature has to offer responsibly. Firmenich had an annual turnover of 3.7 billion Swiss Francs at end June 2018.
About Firmenich Brazil
Firmenich has been present in Brazil since 1952. Employing more than 400 employees, the company maintains a world-class Creative Development Center in Cotia, with commercial and operational facilities to better meet the needs of its customers in Brazil through innovative and relevant business solutions.