Geneva, Switzerland, May 19th, 2021 -
Firmenich, the world’s largest privately-owned perfume and taste company, reveals its EmotiOn program, offering customers a new suite of fragrance tools and solutions to co-create emotional scents for products. Bringing together proprietary consumer insights from across the world, our cutting-edge neuroscientific research and the expertise of our perfumers, this unique approach helps customers deliver positive emotions to consumers.
“Olfaction plays an essential role in all our lives by transmitting emotions and ultimately influencing purchasing behavior, now more than ever,” said Ilaria Resta, President, Global Perfumery. “Our fragrances heighten consumers’ positive emotional experiences across many touchpoints. We have created a multifaceted modular program, EmotiOn, to help our customers develop perfect product mixes.”
Our in-house experts have designed the EmotiOn program to offer an integrated approach to designing fragranced products that delight billions of consumers globally with positive emotions. Our suite of solutions includes:
EmotiClaim™ delivers the best emotional positioning for a specific country and category to ensure a product resonates with consumers.
Emoti360™ uses consumer insights to match ingredients and colors with emotional benefits to reinforce value in product design.
EmotiCode™ defines fragrance creation rules for our perfumers to create scents that elicit specific emotions with consumers.
EmotiBoost™ is a collection of accords that have positive emotional benefits created for three different categories (air care, laundry and skin cleansing) covering a wide olfactive spectrum and a variety of emotional claims. They were tested using patented implicit research techniques.
Fimenich’s approach is unique as each of its tools and solutions can be combined to work together in a holistic manner.
“Our research and investment in emotions and how they drive purchasing habits, particularly throughout the pandemic, is distinctive and truly global in its approach,” said Matteo Magnani, Chief Consumer & Innovation Officer. “Our EmotiOn program provides in-depth insights from 11 countries to craft fragrances that bring positive emotions to their consumers and to help our customers boost their claims with consumer validation.”
Anchored in 25 years of research together with distinguished scientific partners and universities, the EmotiOn program is based on cutting-edge neuroscientific research. Combined with deep consumer insights, Firmenich can create meaningful emotional stories through products. Research into the highly complex interactions of molecules with hundreds of olfactory receptors in the nose gives the company an unprecedented edge in understanding the mechanisms of olfaction. For more information on the EmotiOn program, please visit: www.firmenich.com.