Geneva, Switzerland, December 15th, 2021 -
Firmenich, the world’s largest privately-owned fragrance and taste company, is proud to announce a new partnership with the French start-up Jungle, strengthening the Group’s sustainable innovation capabilities and leadership in natural ingredients. Muguet Firgood™ is the first ingredient developed through this collaboration for the luxury perfume market, and the first-ever commercial extract safely obtained from the lily of the valley flower.
The strategic partnership builds on Firmenich’s pioneering Firgood™ natural extraction technology and Jungle’s unique capabilities in vertical farming, growing crops in vertically stacked layers for reduced land and water use. By combining their respective expertise, the partnership is designed to explore innovative and sustainable new avenues for naturals in perfumery that are respectful of natural resources.
The two companies have successfully developed a commercially viable product cultivated through clean and highly efficient vertical farms and extracted using Firgood™, Firmenich’s proprietary and revolutionary sustainable extraction technology.
The result is Muguet Firgood™, a pure and 100% natural ingredient with fresh and authentic notes never obtained before. Lily of the valley is known in perfumery as one of the most iconic “silent flowers”, a flower that yields no essence. It is the first time in the history of perfumery that an extract of this flower has been captured with a safe and sustainable process, offering a completely new olfactory profile with genuine tonalities.
“Our strategic partnership and joint expertise with Jungle on sustainable technologies now makes it possible for our perfumers to capture and harness the genuine natural scent of this exquisite flower to the benefit of our customers and of consumers,” said Julien Firmenich, Vice President Product Strategy and Promotion. “Muguet Firgood™ is a truly rare and precious ingredient.”
“Jungle is thrilled to successfully break into the perfume industry. This project with Firmenich has strengthened our protocols and expertise in cultivating plants, in our vertical farms, for their enhanced biological activity,” added Gilles Dreyfus, President and Co-founder of Jungle. “We are now well positioned to support the cosmetics and nutraceutical industries by providing safe, local and reproductible plant extracts.”
Muguet Firgood™ will be a captive ingredient intended for the fine fragrance market. Part of the Firgood™ collection within Firmenich’s Naturals Together™ platform, this breakthrough ingredient is a unique and extraordinary addition to the company’s creative Perfumery palette and reinforces Firmenich established leadership in naturals.
Leveraging this privileged relationship going forward, Firmenich and Jungle will look to uncover other innovative and sustainable territories to shape the most exciting pipeline of exclusive naturals for the fragrance market.