Why do certain smells vividly evoke happy moments? What brings a smile to our face when we sniff a flower? Why are many perfumes heightened as soon as they contain traces of certain other ingredients, such as pepper with strawberries? To answer these questions and unravel the secrets that will enable us to create fragrances with a smile, we set up a world-class research program in emotion and cognitive sciences.
We are collaborating with academic experts at the new frontiers of science, expanding our understanding of the complex connections between the human senses – primarily taste and smell – and the mind. Using a multidisciplinary approach involving psychophysics, experimental psychology and neuroscience , we are discovering how tastes and smells affect thoughts and emotions.