Step 1

Define Fragrance Strategy

Determine how fragrance enhances brand purpose and product development

 

CreateForGood™

Our unique fragrance design program provides customers the keys to enhancing competitive advantage with conscious consumers. It activates five informed and connected steps to develop the sustainable fragrances of the future together, integrating key notions of naturalness, sustainability, regulatory, transparency and sensorial experience to reach consumers’ needs & aspirations whilst protecting the planet, people and society.

Fragrance Role

Enhancing Brands’ Naturalness & Sustainability

Our Conscious Consumer research insights shows that fragrances play an important role in driving naturalness and sustainability. Our Natural & Sustainability Wheel will allow you to assess where you want to position your fragranced product offer. Our approach examines different natural and sustainable development solutions that address the following four pillars: 

 

  • Shades of Natural

  • Good for Me and My Family

  • Good for the Planet

  • Good for the Communities

 

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