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Firmenich announces that some of its most esteemed and traditional natural ingredients are now certified with the Geographic Indication Absolue Pays de Grasse (Absolute Pays de Grasse). Approved by France’s National Institute of Industrial Property (INPI), Absolute Pays de Grasse showcases the southeastern French region’s historic contributions and know-how in the cultivation of perfume plants and the associated industrial processes.
In 2018, this certification was initiated by the association “Les Fleurs d’Exception du Pays de Grasse”, actively supported by Firmenich and other local manufacturers. The new label recognizes the unique quality of Grasse absolutes, due to the region’s artisanal know-how in perfumery plants and manufacturing techniques, dating back to the 1700s, and its optimal terrain and climate for plant cultivation. These unique and irreplaceable assets of the area are now internationally recognized and protected.